Yes Bank: Competitive Strategy of a Late Entrant
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Case Details:
Case Code : BSTR276
Case Length : 17 pages
Period : 2003-2007
Pub Date : 2008
Teaching Note : Available
Organization : YES BANK
Industry: Banking &
Financial Services
Themes: Entry Strategy
| Competitive Strategy | Differentiation
| Focus | Niche | Business Strategy
Countries : India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Saying Yes to Differentiation Contd...
The bank differentiated itself from other players in the industry through its unique 'knowledge banking approach', emphasis on technology, and human resources.
The knowledge banking approach was its main pillar of differentiation and using this it provided specialized services to various sunrise industries through domain experts.
It also used the latest technology available in the industry to provide highly innovative solutions. Its strategy of outsourcing information technology (IT) infrastructure to proven experts in the field not only helped it to provide superior service to its customers but also to reduce costs and focus on its core business activities.
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Recognizing that human resources were a source of sustainable competitive advantage, it strove to differentiate itself from its competitors by adopting some winning HR practices.
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Several new initiatives like giving the employees the freedom
to work in the field of his/her own specialized interest and the independence to
take initiatives with regard to his/her ideas were especially noteworthy.
Analysts attributed the bank's fast ascendance, despite its late entry into the
market, to its innovative strategies.
Unrelenting efforts to provide world class
services coupled with a steadfast maintenance of operational standards were the
prime reasons for the bank's phenomenal growth...
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